Short and Tall of Domain Names

Normally, it would be advised to use short domain names to get better attention. But that does not mean you will not gain anything from longer domain names today.

It is no longer surprising to find that most business had already establishes a web presence to support their brick-and-mortar businesses. There are many advantages of establishing a web presence on the Internet such as selling globally to prospective customers and disseminating information to the public. Most business owner would have already understood the importance of a web presence to their business.

Welcome to the ATP Innovations Blog

The forefronts of implementing new technologies to connect with its clients and supporters are the ATP Innovations. These include numerous other occasional blogs and podcasts which emerge from time to time such as the In Dialogue Podcast series and Successful Innovation Podcast series. In this blog is to have conversations with our clients and that the conversations will ultimately allow us to serve you better.

Tourism Innovation Day 08

The theme is “Tourism and Technology” – reflecting the dependence that the tourism sector has on using technology to achieve success.
Whether you’re an early adopter or a technology laggard, you will be inspired by high profile tourism leaders.
A new format for Workshops will allow you to talk to technology providers who understand the “pain points” and opportunities in tourism operations.

Copy or Steal Codes

Ever wonder how you can enhance your site? Better yet, if you see a good site online, do you ever wonder how you can copy it? Well some use the traditional way, using the “View Source” option from their Internet Explorer option to which a simple notepad can show you how they are made.

Change the color codes and some text and you can instantly produce a personalized website of your own with the same concept. Now some may not think highly of you for stealing it technically but after playing around with it, you will be surprised at how easy you can create your own web design in the end.

Never Lag Behind from News and Gossip

One thing that the Internet provides is information. This involves both factual and fictitious claims normally following the trend of newspapers and magazine. But while this broadens the scope of most people today, it remains that the web has extended this all the more.

Unlike old practices where you have to wait for scheduled releases of magazines and articles, a simple blog post or comment can push information to be the first rumor monguer we know of today.

People hate and love gossip. All it needs is validity even if at times, people still love reading them even if they are not true.

E-Mail Marketing

E-mail marketing is a method of direct marketing that uses e-mail to communicate commercial messages and advertisements to consumers. Every e-mail that is sent to a current or potential customer can be considered e-mail marketing. The term is also used to refer to e-mails with the purpose of enhancing the relationship with the consumer or client and to encourage customer loyalty or e-mails to keep customers updated with new products and features. E-mail marketing is an inexpensive way of keeping in touch with current customers, building relationships with customers, and to attract new clients and obtain their business.

Corporate Blogging

A corporate blog is created, maintained, and used by an organization or a company to keep track of their goals and to publish updates. The advantage of using corporate blogging is that new posts can be accessed instantly by subscribing to its RSS feed, which allows users to read recent entries even without visiting the website itself. This is useful for low-volume blogs. Discussions are also easy to follow because of the comments feature, which structures conversation threads.

Corporate blogs can also be used to encourage employee participation by asking them to freely discuss issues and to give feedback. Often they take the place of e-mail discussions or meetings, which is useful when the staff members are located in different offices.

Social Net Aggregators

The social internet has so changed the world but the one down side of all the wonderful sites, as always, information overload. This phenomenon has one person having to deal with several sources of information that causes confusion or even resulting in mixed up facts due to the inability to deal with these details individually. The many social sites such as FaceBook, Twitter and many more presents us with information that is quite overwhelming, not to say that they can present conflicting information that will add to the confusion. Read more »

Bing….Bing… Bing

The newest addition to the many search engines that ply the internet, Bing is a product of the software giant Microsoft who has failed to acquire the search giant Yahoo even after repetitive attempts. Designed to replace their Live Search Facility, they hope it will take enough of the search market from their prospect Yahoo and even the many other search engines that have been nagging at them for sometime. Microsoft also announced that it will soon be releasing a replacement anti-virus to replace their previously offered Bit Defender that was offered for download from their website as part of their drive to secure their Windows Operating System platform. Read more »

When Corporate Blogs go Bad

The many companies who have jumped onto the blogging bandwagon there are the good the bad and the ugly, making news at the top of their agenda but sometimes, over-eagerness takes hold and everything gets all…. messy! Like the previous events that placed Symantec in the hot seat when their people released a test file that was supposed to test the anti-virus software their clients paid for. It turned out into a marketing manager for the guy who released the update forgot to attach a valid security certificate and was deemed as malware sending their paniked customers to flood their support lines and site. Read more »