So, the previous article that I wrote was kind of an introduction for the topic that I will do for the month of February, I tackled the first pro of the Apple TV which is the availability of movies and the huge amount of movies available for renting.

Now, I will go on discussing the other side of the coin. The main problem or the huge turn off when it comes to renting these videos is the time limit for the consumer to watch it. You are only given 24 hours to watch it, but the thing is, not all consumers watch a film from start to finish. And especially the viewing behaviour of children where they watch a single movie over and over and over again for like a couple of months until they have memorized the whole script and their songs, and even their dance steps. But, blame should not be put on Apple, but on the movie studios that made this decision. Tsk.

Posted: June 1st, 2008 under Apple TV, News & Updates.
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