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Welcome to the ATP Innovations Blog

The forefronts of implementing new technologies to connect with its clients and supporters are the ATP Innovations. These include numerous other occasional blogs and podcasts which emerge from time to time such as the In Dialogue Podcast series and Successful Innovation Podcast series. In this blog is to have conversations with our clients and that the conversations will ultimately allow us to serve you better.

Tourism Innovation Day 08

The theme is “Tourism and Technology” – reflecting the dependence that the tourism sector has on using technology to achieve success.
Whether you’re an early adopter or a technology laggard, you will be inspired by high profile tourism leaders.
A new format for Workshops will allow you to talk to technology providers who understand the “pain points” and opportunities in tourism operations.

E-Mail Marketing

E-mail marketing is a method of direct marketing that uses e-mail to communicate commercial messages and advertisements to consumers. Every e-mail that is sent to a current or potential customer can be considered e-mail marketing. The term is also used to refer to e-mails with the purpose of enhancing the relationship with the consumer or client and to encourage customer loyalty or e-mails to keep customers updated with new products and features. E-mail marketing is an inexpensive way of keeping in touch with current customers, building relationships with customers, and to attract new clients and obtain their business.

Corporate Blogging

A corporate blog is created, maintained, and used by an organization or a company to keep track of their goals and to publish updates. The advantage of using corporate blogging is that new posts can be accessed instantly by subscribing to its RSS feed, which allows users to read recent entries even without visiting the website itself. This is useful for low-volume blogs. Discussions are also easy to follow because of the comments feature, which structures conversation threads.

Corporate blogs can also be used to encourage employee participation by asking them to freely discuss issues and to give feedback. Often they take the place of e-mail discussions or meetings, which is useful when the staff members are located in different offices.

Web Security to the Extreme – The Great Green Wall of China

Countries have been screening the internet and even all forms of media for a long time, but mostly for those countries that have maintained either monarchical or communist rule. Countries in the Middle East and in Asia have long enforced internet filtering but with brushes between the government and Google in the recent months regarding nude pictures getting through their image search facility, China has decided to take matters into it’s own hands. In what is being called as the Green Wall of China, it is a home-made screening program that takes matters into it’s own hand, blocking anything that the government deems a s disruptive or counter’s the ideals of the state. Read more »

Why choose Online Data Storage?


Image source: www.optical.com

Nowadays, just about all the companies are greatly relying to a greater or lesser extent on electronic data storage and a strong, secure internet presence. So how does one best meet those very real demands without revealing the business to apocalyptic destruction from evil hackers that intent upon doing destruction?

Online data backup system is one universally acknowledged way and probably the surest means to move from on-site server and media-based data storage.

Having an online data backup system, the data is safely stored on an off site computer — and the business owner has the only key to de-encrypt the information. That means it’s safe from harm by annoyed or crooked employees – or by anyone else out to harm your business. Beyond the recognized safety factor of that the other plus of it is that there’s no salaried time concerned in backing up and storing your vital customer and other business data … there’s no chance for human error to occur … backups can be programmed in the middle of the night … and there’s no chance of a tape, CD, server or any other media-based system being tarnished.

External Corporate Blogs

An external corporate blog is a publicly-viewable corporate blog where the company’s employees or spokespersons share their opinions. This type of corporate blog is often used to promote new services and products, to react to public criticism, or to clarify some policies. It is often more informal than traditional press releases although corporate blogs aim to accomplish the same goals as press releases. Essentially they are a public relations tool and can be biased, but they also offer more honest opinions than traditional communication channels. They also add a different level of credibility that is often not found in corporate websites, and can interact with consumers at a more personal and informal level.

Twitter

Twitter is a free, live micro-blogging services that friends, co-workers and family use to keep in touch and communicate. All you have to do is answer one simple question – What are you doing? – in 140 characters or less. It’s a quick and easy way to find out what’s going on with your friends and what’s happening in your city and the world around you. What makes it so useful is that you can send your Twitter updates anywhere – from the web, your mobile phone, IM, or a third party application. You can also receive Twitter updates from your friends on the web or on your mobile phone by adjusting your notification preferences. Twitter has made online communication and gathering information more efficient and mobile than any other service.

Wikipedia

Wikipedia is a free encyclopedia that anyone can edit, and is one of the most popular innovations of Web 2.0. Its content is free and written collaboratively by anyone who has access to the internet. Created in 2001, Wikipedia has since become the internet’s largest and most popular reference site. It is actively updated in over a hundred languages, and the English Wikipedia contains over one million articles.

One of the main criticisms Wikipedia receives is its inconsistency and the unauthoritative way submissions are received. Anyone can edit the articles, even under an anonymous name. To ensure quality and accurate content, edits and submissions are monitored by staff and volunteers, but it’s still prone to inaccurate information. Citing Wikipedia as a reference is usually discouraged.

Bittorrent

Bittorent is a peer to peer protocol for downloading files online. It’s open source, meaning anyone can modify the code and redistribute it. Currently there are many free Bittorrent programs, each with their own features.

The purpose of Bittorrent is the massive distribution of files; anyone who has a copy of a popular program, music or video file can make it available to the public. Every client, or Bittorrent user, acts as a server. The files for download are broken into fragments which are served from various locations. The network of downloaders provides bandwidth and data to other users. Thus, the more popular the file is, the faster it is served because there are more users that provide bandwidth and locations to download the file fragments. The service gets better and better as more people use it.