A corporate blog is created, maintained, and used by an organization or a company to keep track of their goals and to publish updates. The advantage of using corporate blogging is that new posts can be accessed instantly by subscribing to its RSS feed, which allows users to read recent entries even without visiting the website itself. This is useful for low-volume blogs. Discussions are also easy to follow because of the comments feature, which structures conversation threads.

Corporate blogs can also be used to encourage employee participation by asking them to freely discuss issues and to give feedback. Often they take the place of e-mail discussions or meetings, which is useful when the staff members are located in different offices.